We all know the frustration of waiting for that new video game release or trying to find the perfect gaming keyboard. I’m sure we’ve all spent hours browsing forums and YouTube for reviews before hitting that buy button. Well today, we’re going to dive into the YouTube success story of one of the internet’s rising gaming influencers - Kwerty.
After more than a decade creating content around his passions for gaming and tech, Kwerty has built an audience of over 200,000 subscribers. With countless keyboard customization videos and collaborations under his belt, he's capitalizing on the growing niche craze surrounding mechanical keyboards.
Let’s break down Kwerty 's background, video strategy, promotional approach, and audience to see how this Canadian YouTuber has tapped into a loyal community.
Background in Gaming Content Creation
Kwerty , like many successful YouTubers, has been at it for years. He joined the platform way back in 2010 and has amassed over 43 videos since then. With 12 years creating gaming content, he clearly has a passion for what he does.
Focusing on video games and PC gaming tech, Kwerty found his niche within the custom mechanical keyboard community. This is an area of gaming that has exploded in popularity in recent years. Apparently we all want our keyboards to sound like ASMR!
With a consistent presence across YouTube and other platforms like Twitch, Kwerty has organically built up his following in the gaming space. As a creator since the early days of YouTube, he learned to adapt with the platform, recently embracing the popular “Shorts” video format.
Let’s see how he’s leveraging this with his latest videos.
Viral Keyboard Sounds Lead the Way
Scrolling through YouTube Shorts, you’ll inevitably come across various niche communities. Well, Kwerty is leading the way when it comes to keyboard ASMR and customization.
His most recent video “Yes But Does Your Gaming Keyboard Sound Like This?” shows him tapping, clicking and clacking on a fully customized mechanical keyboard. With almost 12,000 views in just a couple weeks, the short format and viral topic allowed this video to spread rapidly.
Clearly Kwerty understands his niche audience incredibly well. Tapping into trends like custom keyboards and the viral potential of Shorts was a genius move. This shows Kwerty 's ability to adapt his content and ride waves in the YouTube algorithm.
Promoting Products to Keyboard Enthusiasts
With a highly engaged audience interested in everything gaming keyboards, Kwerty has built a robust affiliate marketing and partnership strategy.
He shared links to his own equipment kits, allowing fans to purchase the same products he reviews and uses. Collaborations with gaming brands help spotlight new keyboard releases and custom builds.
The keyboard space is perfect for product sponsorships and branded content. For brands, partnering with Kwerty gives access to his loyal audience of keyboard enthusiasts.
Based on his strategic promotions and partnerships, it’s clear Kwerty recognized early the potential of directly monetizing his influence on an emerging accessory market.
Reaching The Gaming Community
So who exactly is watching Kwerty ’s keyboard videos? Based on his gaming focused content and tech collaborations, he likely appeals heavily to a young male demographic.
Specifically, keyboard enthusiasts between the ages of 16 and 30 seeking entertainment and purchasing advice. The comment sections on his videos show engaged discussions around optimal gaming equipment.
While he may attract some casual viewers from Shorts, his channel traffic likely comes predominantly from search and suggested videos around gaming accessories.
With a decade plus of experience, Kwerty understands how to produce videos that resonate with this committed community. There’s certainly room though for him to expand beyond keyboards to tech accessories and affiliate deals.
Keys to Success on YouTube
In closing, Kwerty 's journey shows how he built an audience around his twin passions for gaming and technology. His loyal fanbase stems from providing entertainment value on an emerging niche topic.
By adapting video formats, collaborating with brands, and clearly understanding his community, Kwerty positioned himself for continued growth and influence.
For other gaming creators, Kwerty 's success highlights the importance of honing your niche, embracing trends, and monetizing your audience. A decade of persistence and high quality content led him to find the right keys to YouTube success.
Whether you're a fellow gaming fan or content creator, Kwerty 's approach can inspire your own online video strategy. Because clearly there’s an audience out there for any hobby, no matter how niche!
Kwerty's Recent Data
| Metric | Data |
|---|---|
| Subscribers | 203000 |
| Total Views | |
| Number of Videos | 43 |
| Average View Count (90 days) | 4824 |
| Average Comments (90 days) | 34 |
| Average Engagement Rate | 4.49% |
| Viewership/Fan Ratio | 2.36% |
| Comment/View Ratio | 0.7% |
