Find Brand Collaboration | How to Find Brand Collaboration and Work with Brands as an Influencer and Get Paid?
Recently, finding brands and working with brands has become an important way for content creators and influencers to make money, but actually, it’s not an easy job to deal with everything related to brand collaboration.
As an influencer, you may have no idea of what are the next steps when a brand reaches out to you and shows interest in collaborating with you. If so, read the guide below to learn what you need to do when it comes to working with brands. This will let you have a better understanding of all the procedures of collaboration with brands, and help you [work with brands successfully and get paid](work with brands successfully and get paid).
When brands reach out to you for the first time, this means they are interested in cooperating with you, but there’s still a lot to be confirmed before starting a collaboration.
Let the Brands Know About You Quickly
Normally, brands will introduce their products and campaigns briefly so that you can have a general idea of what you need to do for the campaigns. Meanwhile, they will ask for more information from your side to move forward, including detailed statistics of your social accounts, the collaboration type you prefer, the rate for the collaboration, and more.
In this situation, sending your media kit to brands is an efficient way for them to know more about you. And a great media kit can also help you negotiate a higher rate for the collaboration.
Let’s check out what should be included in a great media kit.
You can begin your media kit with a brief self-introduction. You can talk about who you are, the features of your content, what you are good at, and what you have achieved as a content creator.
● Stats of your social accounts
The statistics of your social accounts often include the subscribers or followers you have gained, views of your posts, and the demographics of your audience.
Social stats are an important part of a media kit, because they are proof of your ability, to some extent.
Brands can know exactly about the quality of your social accounts and which groups of audiences you can reach according to the statistics provided. Then, they will know if you are the perfect partner they are looking for.
Therefore, if you are confident, just share the statistics of your social accounts with brands and let the figures speak for you.
Tip: If you have accounts on several social platforms, you may list all the accounts because some campaigns need content creators across the social platforms.
● Your achievements
To help brands further know about your advantages, you can list your favorite or most popular content and your previous work with brands in your media kit. It would be great if you could add related statistics to your work.
For example, if you have made a dedicated YouTube video for a brand before, and helped the brand boost the sales of their products, this is worth mentioning. You can list the views of the video, the clicks of the link to the product, and sales generated due to this video, and it’s better to let brands know the title of this video so that they can check it out on YouTube.
● Rates for different types of collaboration
It’s inevitable to talk about rates when it comes to working with brands, so in practice, lots of influencers include the rates for the collaboration in the media kit.
If you have social accounts on YouTube, TikTok, Instagram, and more, just list the rates for various types of collaboration clearly, and the brands will choose their favorite collaboration type based on their budget.
Ask for more details about the campaign
You need to figure out the specific details while sending a media kit to brands to decide if you want to join this campaign. It’s necessary to confirm the following details before collaboration.
● Requirements for the content
Creating content takes time and effort and sometimes there are disputes over content between influencers and brands. Therefore, it’s of great importance to fully understand the target of the brands’ campaigns and the requirements for the content before producing the content.
The requirements normally include the type of content, necessary talking points, length of a video/number of pictures, release time, and if you need to put links to the brands’ websites, or certain products.
● Exclusivity and usage rights
Check with the brands if you can mention their competitors in your videos, and if they have such a request, you may charge an additional fee if you can accept it, or you can negotiate with the brands.
Plus, it’s better to reach an agreement with brands about the brands’ rights to use the content to avoid disputes in the future.
If your collaboration with brands is paid collaboration, don’t remember to confirm these details: when you can receive the payment, payment methods, and what you will do if the brand doesn’t pay on time.
Normally, you can ask brands to pay about 50% of the fee and pay the rest after the production of the content. And you can receive the payment via Paypal, or bank transfer. If the brand fails to pay on time, you may charge an additional fee for it.
Negotiate the price in a smart way
You are lucky if you meet a brand that doesn’t bargain with you over the rate, but sometimes you need to spend a bit more time negotiating with brands about the price.
When a brand asks you to lower the rate due to a limited budget, think about what this collaboration can bring to each other before making a decision. If you think you are worth the price, and cannot accept a lower rate, tell the brand why you are worth it. If you find out that you can not only get money from this collaboration, but also more followers or views, and you have a strong interest in it, you may lower the price.
For example, if you are a rising content creator on Instagram, and attracting more followers is more important than making money at this moment, you may lower the rate when working with a well-known brand because this brand collaboration is likely to help you reach more Instagram users and get more followers.
Always stay in touch with brands
To ensure your collaboration with brands has good results, it’s suggested that you stay in touch with brands once you start working with them.
If possible, you can still contact the brands and maintain the relationship after the collaboration. This will distinguish you from other content creators, and you will be more likely to get the chance if the brands need influencers like you again in the future.
That’s all for the guide and again, it’s not an easy job to work with brands as an influencer. It takes time and sometimes unexpected problems may happen. To avoid unnecessary risks and work with brands more efficiently, you can try using influencer marketing platforms, such as WinInfluencer, to collaborate with brands.
WinInfluencer is a platform that helps content creators and brands partner up easily and efficiently.
You can communicate with brands much more efficiently on WinInfluencer because WinInfluencer will let both brands and content creators know clearly what to do next, and you don’t need to worry about missing anything. If unfortunately, disputes arise between you and brands, you can ask the customer service of our platform for help.
Plus, you can also communicate with brands directly on WinInfluencer so that you won’t miss any important messages.